Amplitude answers when you ask.
Lunar Dinos tells you who to act on.
Lunar Dinos is a proactive, account-level Amplitude alternative for B2B SaaS. Amplitude is a broad analytics platform with AI agents that answer the questions you type — powerful if you know which question, about which account, in which week. Lunar Dinos tells you what to act on this week: which accounts to call, which product fixes to ship, each with the reason and the next step. EU-hosted by default.
The analysis, done for you
Sample insights Lunar Dinos surfaces automatically. With Amplitude, an analyst builds each one.
Activation
Find what drives trial-to-paid conversion.
"Accounts that connect an integration in the first 3 days convert at 2.4× the rate."
Churn
See churn risk before renewal.
"Account X hasn't used core feature Y in 2 weeks — they used it daily before."
Expansion
Spot expansion-ready accounts.
"3 accounts on the starter plan are using enterprise-level workflows."
Retention
Know which features drive retention.
"Accounts that adopt feature Z retain 40% better. 60% of your accounts haven't discovered it."
How they compare
Last reviewed: April 2026
| Amplitude | Lunar Dinos | |
|---|---|---|
| Activation insights | Analyst builds the funnel | Automatic |
| Churn prediction & alerts | Analyst builds the model | Automatic |
| Expansion signals (PQL scoring) | Analyst builds the scoring | Automatic |
| Feature adoption by account | Analyst builds the report | Automatic |
| B2B account health scores | Not native | Built in |
| Weekly action recommendations | Build your own dashboard | Core product |
| Session replay | Yes | Yes |
| A/B testing & experimentation | Yes | No |
| Warehouse-native queries | Yes | No |
| EU-hosted by default | EU region option | Yes |
What it looks like in practice
Amplitude acquired June for its B2B simplicity — then shut it down. The need didn't go away.
B2B activation, automatically
Amplitude has everything you need to measure activation — once someone builds the funnel, defines the milestones, and maintains it as the product evolves. Lunar Dinos discovers the activation patterns from real usage and surfaces the accounts that hit or missed them.
Account-level intelligence, not just users
Amplitude's model is user-centric. B2B SaaS buys and churns at the account level — which is why June existed in the first place. Lunar Dinos is account-native: health scores, feature adoption, and activation tracked by company, not by individual.
Choosing between them
Amplitude is the right choice if...
- You have a data team and want warehouse-native analytics
- You need A/B testing and experimentation built in
- You need enterprise-grade compliance and integrations
- Your product is B2C or user-centric rather than account-centric
Lunar Dinos is the right choice if...
- You're a B2B SaaS team that cares about accounts, not just users
- You want this week's priorities ready on Monday, with a specific next step
- Founders, product, and CS need to act on the same signals
- Your data has to stay in the EU
What Amplitude leaves you to assemble
Proactive weekly action recommendations across accounts and product — each with the reason and the next step.