Pendo is a suite for enterprise.
We're focused intelligence for B2B SaaS.
Lunar Dinos is a focused B2B product analytics tool and a Pendo alternative without the enterprise suite or manual feature tagging. Pendo bundles analytics, in-app guides, surveys, and roadmap tooling under enterprise contracts. Lunar Dinos delivers the analytics half — activation, churn, and expansion insights — automatically, without tagging each feature by hand. EU-hosted by default.
The analysis, done for you
Sample insights Lunar Dinos surfaces automatically. With Pendo, features are tagged manually before the analytics are useful.
Activation
Find what drives trial-to-paid conversion.
"Accounts that connect an integration in the first 3 days convert at 2.4× the rate."
Churn
See churn risk before renewal.
"Account X hasn't used core feature Y in 2 weeks — they used it daily before."
Expansion
Spot expansion-ready accounts.
"3 accounts on the starter plan are using enterprise-level workflows."
Retention
Know which features drive retention.
"Accounts that adopt feature Z retain 40% better. 60% of your accounts haven't discovered it."
How they compare
Last reviewed: April 2026
| Pendo | Lunar Dinos | |
|---|---|---|
| Activation insights | Build after tagging | Automatic |
| Churn prediction & alerts | Build after tagging | Automatic |
| Expansion signals (PQL scoring) | Build after tagging | Automatic |
| Feature adoption by account | After manual feature tagging | Automatic |
| B2B account health scores | Yes | Yes |
| Session replay | Paid add-on | Included |
| In-app guides & product tours | Yes | No |
| NPS surveys | Yes | No |
| Product roadmap tool | Yes | No |
| EU-hosted by default | EU region option | Yes |
What it looks like in practice
Features discovered, accounts compared, signals delivered.
Feature adoption, per account
Pendo's analytics depend on someone manually tagging each feature to be measured. Lunar Dinos maps features from real usage and compares adoption to peer accounts on the same plan — so the gap between "power user" and "stuck user" is visible without configuration.
Account-level intelligence, not just page metrics
Health scores, activation milestones, and churn signals — grouped by company. Built for B2B, not bolted on as an add-on.
Choosing between them
Pendo is the right choice if...
- You need in-app guides, NPS surveys, or product roadmap tooling
- Your team has the budget and patience for enterprise procurement
- In-app user guidance is a primary use case
Lunar Dinos is the right choice if...
- You want this week's priorities ready on Monday, with a specific next step
- You want the analytics half of Pendo, without the rest of the suite
- You want features understood automatically, not tagged manually
- Your data has to stay in the EU
Skip the suite. Know what to act on.
Proactive weekly action recommendations across accounts and product — each with the reason and the next step.