Mixpanel is deep user analytics.
Lunar Dinos tells you who to act on.
Lunar Dinos is a proactive, account-level Mixpanel alternative for B2B SaaS. Mixpanel is deep user-level analytics built primarily for B2C growth teams running cohort and funnel experiments. Lunar Dinos is built around the B2B company: every Monday it tells you what to act on — which accounts to call, which product fixes to ship — each with the reason and the next step. EU-hosted by default.
The analysis, done for you
Sample insights Lunar Dinos surfaces automatically. With Mixpanel, someone on your team has to build the dashboard for each one.
Activation
Find what drives trial-to-paid conversion.
"Accounts that connect an integration in the first 3 days convert at 2.4× the rate."
Churn
See churn risk before renewal.
"Account X hasn't used core feature Y in 2 weeks — they used it daily before."
Expansion
Spot expansion-ready accounts.
"3 accounts on the starter plan are using enterprise-level workflows."
Retention
Know which features drive retention.
"Accounts that adopt feature Z retain 40% better. 60% of your accounts haven't discovered it."
How they compare
Last reviewed: April 2026
| Mixpanel | Lunar Dinos | |
|---|---|---|
| Activation insights | Build your own funnel | Automatic |
| Churn prediction & alerts | Build your own dashboard | Automatic |
| Expansion signals (PQL scoring) | Build your own cohort | Automatic |
| Feature adoption by account | Build your own report | Automatic |
| B2B account health scores | Via add-on/IQ | Built in |
| Weekly action recommendations | Build your own report | Core product |
| Session replay | Yes | Yes |
| Funnels & cohort analysis | Dashboard-based | Via AI chat |
| CDP integrations (Segment, etc.) | Yes | No |
| EU-hosted by default | EU data residency option | Yes |
What it looks like in practice
Instead of a dashboard to read, an answer to act on.
Activation, without building a funnel
In Mixpanel, someone defines the steps, picks the events, sets the time window, segments by cohort. In Lunar Dinos, the drop-off points and the behaviours that predict conversion surface on their own — named accounts included.
Account-level intelligence, not visitor metrics
Mixpanel is user-centric. B2B SaaS buys and churns at the account level. Lunar Dinos groups every signal by company — so "Account X is at risk" is the default view, not a report you have to construct.
Choosing between them
Mixpanel is the right choice if...
- Your product is B2C with user-centric metrics
- You have a growth team running deep cohort and funnel experiments
- You've already invested in a Mixpanel event taxonomy your team uses daily
- You need SQL access for custom explorations
Lunar Dinos is the right choice if...
- You're a B2B SaaS team and care about accounts, not just users
- You want this week's priorities ready on Monday, with a specific next step
- Founders, product, and CS need to act on the same signals
- Your data has to stay in the EU
Skip the dashboard. See the answer.
Proactive weekly action recommendations across accounts and product — each with the reason and the next step.